Revised
with new information as of June 16, 2017
Web Site Development Timeline
This advice is written with small nonprofits in the USA, Europe, etc., and
tiny NGOs and government programs in developing countries, in mind.
These are two timelines, actually. One is for the steps to get a web
site host, URL and one web page on the Internet in one hour and then,
when that is done, the steps to get a simple, workable, initial web site
up within just a few weeks. Once this basic site is up and regularly
maintained, advanced features or design can be developed and implemented.
Your focus on your initial Web site development for your nonprofit, NGO,
government agency or department, school, or other mission-based initiative
should be to immediately get ONE page up on the web about your organization
ASAP. This can be done in less than an hour if you have a credit card or the
ability to pay online:
- Register a web address - a homepage URL, or domain name - with a
service that does such. The URL of my web site's home page is coyotecommunications.com.
Your nonprofit, at least in the USA, will want a URL that ends in .org
rather than .com. You don't need a web site to register a web
address. Register your web address by making a list of URLs you want
and then looking at the Who
Is database to see if any of your desired URLs are available.
The web hosting service you choose may be able to do this for you, but
make sure that, as a result, your organization owns the URL, not the
web hosting service. My hosting organization is hostgator.com,
FYI. I've used Network
Solutions and Dotster
as well for domain registration, but they also offer web hosting.
Here's much more detail about Choosing A Web
Site Host & URL. When considering your Web address, your Web
address should be:
- not use an "underscore" (my_nonprofit) or a "tilde"
(my~nonprofit); it's difficult to say such addresses over the phone,
and many people will get your address VERBALLY from a staff member
- as short as possible
- easy to say over the phone (sometimes, this is more important
than keeping it short)
- easy to spell
- Pay a web hosting service to host your web site, if you haven't
already. As I noted above, I use hostgator.com.
I've used Network
Solutions and Dotster
as well for domain registration, but they also offer web hosting.
Here's much more detail about Choosing A Web
Site Host & URL.
- Write and put up one web page immediately as your home page, that
has only your organization’s logo and:
- organization’s name
- organization’s address (including city, state and country)
- organization’s phone number
- organizations main email address
- organizations nonprofit registration number
- a message that says your full web site is coming soon
It is super easy to find a volunteer that can do this one page in HTML
for you!
WARNING: do NOT let a company donate web hosting to your organization
for free. Too often, a nonprofit or NGO agrees to this and, months or
years later, the company just deletes the pages one day, because the
person that was the key contact leaves the company. Or, months or years
later, the nonprofit wants to build a more robust web site and,
therefore, wants to move the web site to a web hosting company, and the
for-profit company refuses, even says that they own the web address, not
the nonprofit. Avoid all of this altogether: just say no to donated web
space. Web hosting costs less than $5 a month. Here's
much more detail about Choosing A Web Site Host
& URL.
You now have one page on the web. Anyone who types your URL into the
web will come to this page, and see your key information.
With this one page of key information online, and your web address
secured, you are ready to develop a full web site. Your objective now is
to get a simple, easy-to-navigate site up quickly, a site that provides
the basic, essential information about your organization - all of the
above, plus a staff list, announcements about upcoming events, directions
on how to get there, a list of programs, how to volunteer, links to your
social media, etc.). Once this basic site is up and regularly maintained,
the web site can be expanded with more pages, and advanced features can be
developed and implemented.
- The appropriate staff member(s) should convert all
available/appropriate information from brochures, funding proposals,
speeches, business plans and other printed information to .txt (text
only) format, gather all available graphics, and store this
information in a centralized place on the agency's computer system.
Gathering the graphics for online use may mean calling whomever
designed or printed the agency's publications and asking them to send
you the graphics on disk (.gif or .jpg format would be most preferred,
but with the right software, you should be able to read any graphic
file regardless of the computer system it was created on).
Estimated timing: 20 - 40 hours
- When the majority of information has been download or gathered and
converted to text, initial Web page construction could begin. Information
should drive the design, so its best to create graphic-less
pages during initial construction, to see how the information flows,
and add in graphics later.
Estimated timing: 40 hours
- After several text-only web pages have been completed, artwork
design could begin (graphics, photos, page headers, etc.). I advise
fully designing 15 pages of the overall Web site (the
"timeless" pages would be best to start with), and then submit
these pages to the appropriate staff for feedback.
Estimated timing: 40 hours
- Once artwork and overall style is agreed upon, such can be added to
the rest of the pages as they are developed, and the entire initial
Web site can be completed. I recommend that all .gif files go into
their own directory as well (see page 6 for suggested directory
structure).
Estimated timing: 80 hours
- Once the Web site is complete and approved, it should be uploaded
to the chosen server.
Estimated timing: 5 hours
(many people will tell you that uploading will take just minutes. And
this is often so. However, if you include testing times for an initial
site, problems uploading, files put in the wrong place and having to
be moved, etc., then the time starts stretches out well beyond an
hour)
- When the Web site is fully functioning from the server, the Web
site address should be released to employees, volunteers and the board
for "beta" testing for one week; staff and board should use the site
and forward corrections/changes to the appropriate the agency's staff
person to make.
Estimated timing: 5 working days
- After the week of beta testing, the Web
site should be marketed online to appropriate audiences.
Estimated timing: 10 hours
- Also after the week of beta testing, the Web
site should be marketed offline.
Estimated timing: ongoing
What this all boils down to is keeping it simple. This
method allows you to have essential information on the web
immediately, and that's what is most important. This method also
allows you to have a web site that any staff person with just a
bit of basic HTML knowledge can update. And this method will make it
easier to work with a professional web designer down the road, to build
in more advanced functions.
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